Product Bundles Upsells
Last updated
Last updated
Dynamic bundles in a cart can significantly boost conversion rates and revenue by offering personalized and relevant product combinations to customers. This strategy leverages customer behavior and preferences, enhancing the shopping experience and encouraging larger purchases. By suggesting complementary products at a discount, shoppers are more likely to see added value, leading to increased cart sizes.
Over time, this can improve customer satisfaction and retention, as buyers appreciate the tailored offerings, ultimately driving sustainable growth and profitability for the business.
In the first part, we are creating the bundle with 2 jackets. The bundle is displayed only if the cart has at least a product that has product type equal to "snowboard"
In the second part, I'm testing the cart bundle. If the bundle is only partially added to cart, then the remaining products are showing to be added later in the customer journey in order to complete the bundle.